The Fashion Event

Behind the Seams – AU Fashion Event 2025

Social Media & PR Committee

This year, I had the amazing opportunity to serve on the Social Media & PR Committee for the 2025 Fashion Event, “Behind the Seams”, a student-led show that brings together months of creativity, collaboration, and hard work.
Being part of the year-long Fashion Event Planning class has given me the amazing opportunity to work with such a group of talented students and come together to work in a way that captured the heart of this year’s vision.
I’m so proud of what our team accomplished and grateful for the chance to help share such a powerful showcase of student talent and innovation in fashion.

This flyer was distributed to local retailers as part of our PR and social media efforts to promote the Auburn University Fashion Event. I helped design and coordinate its distribution to increase community engagement and drive attendance to the show.

As part of the Social Media and PR team, I collaborated closely with the Modeling and Styling team to help coordinate the Fashion Event Lookbook photoshoot. I assisted in organizing the shoot logistics, including scheduling and communicating with our contracted models. On shoot day, I captured behind-the-scenes content to showcase on social media, giving followers an inside look at the creative process and building excitement for the upcoming show.

This flyer was displayed in campus buildings to generate buzz and encourage student attendance at the Auburn University Fashion Event. As part of the PR and social media committee, I assisted in designing and strategically placing the flyers to maximize visibility across campus.

The Design Diaries is a social media campaign we launched in Spring 2025 across all platforms, showcasing each stage of the design process by following one Capstone group and one Senior Collection designer throughout their journey.

Behind the Seams, April 11th 2025. A night to remember as a designer.

This year, I had the incredible opportunity to showcase my work as a designer in the 2025 Apparel Merchandising, Design, & Production Management Fashion Event, Behind the Seams—a student-led runway show hosted by the CADS Department at Auburn University that celebrates months of creativity, dedication, and collaboration. I was honored to present four original designs in the general section of the show, as well as debut my senior capstone collection, Off-Grain by Chloe, a group collaboration that pushed the boundaries of our design skills and storytelling. Being part of this journey alongside such talented and inspiring students in my cohort has been an experience I’ll never forget. I’m so proud of what we created and grateful for the opportunity to share our vision and voice on the runway.